Plan a writing brief with audience, purpose, scope, and required sections. Give writers concrete instructions instead of a broad topic alone.
How to use
Sign in and describe the assignment. Add source links, supplied keyword research, exclusions, and the reader's next step in context. Review the brief before sharing it.
Example
Brief a guide for first time renters: explain documents, inspection questions, and moving preparation. Exclude location specific legal claims without sources.
FAQ
Does it research competitors or search volume?
No. Supply those findings yourself. The draft organizes your inputs and does not replace research.
Related tools
A practical task
A useful assignment distinguishes the reader's problem from the business goal. For a repair guide, the reader needs to identify a fault; the business may want an appointment. Give the writer both aims without letting the sales action replace the answer.
Another useful question
What should the brief exclude?
Name unsupported claims, off topic sections, and facts that require a specialist source. Clear exclusions prevent a writer from filling an evidence gap with a plausible sounding statement.
Details for interpreting the result
| Detail | Explanation |
|---|---|
| Outline structure | A useful outline gives each section a distinct job and orders those jobs around the reader's question. Repeated headings with different keywords do not add coverage. Remove sections that cannot contribute a concrete answer. |
| Context and audience | The same fact needs different explanation for a specialist and a first time reader. State the audience, purpose, and terms they already know. Relevant context guides wording more effectively than broad requests to make a text impressive. |
| Evidence and claims | A claim needs support separate from its confident wording. Keep source notes for numbers, comparisons, and factual statements. Removing a hedge does not turn an unverified statement into an established fact. |
| Source boundaries | A summary or rewrite works from the material you provide. A URL alone does not supply the full article in this interface. Include the relevant passage and keep citations attached to the claims they support. |
| Metadata and page content | A title and description should summarize the page a visitor will actually find. Search engines can choose other wording for a query. Clear, distinct summaries are more useful than repeating a keyword in every available field. |
| An arguable position | An argument connects a position to reasons and evidence. A broad topic is not yet a thesis. State what you claim, under what conditions, and why the supplied material supports that claim. |